You’ve had your website redesigned and you’re looking good. But when you go out to Google and click on a link, it gives you a 404. But you know for sure that page is there. What could have happened and will this effect my ranking?
There are several reasons why you could have gotten a 404 error on your website:
It’s not a deal breaker. Google is well aware that pages break, get moved or deleted. However, it is important to your customers and can be very important if you’ve done some optimization on those pages and they are not displaying. Here are some things to note:
Here are some ways to avoid any issues with your site pages.
While errors can happen, you can get creative with your 404 pages. I’ve seen people put silly notices up and I’ve seen informational ones as well. It’s up to you based on your business and maybe even your sense of humor. Use this as your opportunity to point people in the right direction. For the most part, all CMS tools have a generic 404 page that shows it has been reached in error. But you can edit those to be more informative.
Here is an example of our basic 404. What it does is it apologizes for the missing information but it also gives them an idea of where they might go to see other content. Us this misdirection to your advantage to get them to the right place.