Updated on 3/16/2017
Giving Season. It’s a widely used term in the non-profit world. It’s the last few months of the year. The final push to get those last minute donors to send money your way. Do you have a game plan? I know that you’ve been racking your brain to try and figure out how to grab them but sometimes organizations miss one of the most valuable pieces – their website. While this may not be the most opportune time to do a major overhaul, there are 3 quick things you can do to your existing website that can help.
Yep, it’s that simple. I harp on this all the time. Probably one of the biggest offenders I see on non-profit websites. So many are missing this key item. EVERY organization should and must have a donation button on their website. Now there are many ways to accomplish this so it’s going to depend on many factors. Here’s some options to consider based on a variety of scenarios.
There are a lot of options out there. Discuss with your development team and find out what you need and what will work for you.
Now that you’ve got a way for donors to support your organization, you want to help them with their mobile experience. Now more than ever, people are doing everything by phone: shopping, getting a loan, socializing with friends and DONATING! We’ve all been to those websites that once we get there, it’s so small that we have to zoom here and zoom there just to try and figure out what’s on it. By the time a donor does all that, regardless of how much they love the organization, they will get frustrated and not make a donation.
This is a bit of a trickier step because it’s going to take some coding and work from a developer who is familiar with the platform you are using (WordPress, Joomla or Javelin). If it’s in your budget, it’s worth having a developer come in and help make your site mobile friendly. Mobile friendly is different than responsive and can be a huge budget saver.
If you are using a CMS like WordPress or Joomla, there are some great mobile friendly plug-ins you can use fairly easily to get a mobile friendly site. For WordPress, I’ve found a lot of success with WP Touch Pro. It’s pretty flexible and has a lot of options (see the attached Cafe Klatsch image). From a set-up perspective, it has themes already created that you can customize with colors, logo and verbiage to fit your site style. It can help you make your WordPress site mobile friendly in no time. Whatever CMS you are using, if it wasn’t coded mobile responsive, browse their extensions or plug-ins to see what options they have for adding the mobile friendly piece to your site. It may take some time to fine tune but what is great is you don’t need to be technical to work with it. If you have a flat HTML site, there’s not a whole lot out of the box and may require a developer. But there are still options for you.
Most everything people do everything these days online. Not only online but through social media. There are so many great FREE tools out there, that there’s no need to panic. You can start posting today. Think about what can motivate people. TELL YOUR STORY! Move people to make that last minute donation for the year. Social media is a great way to share that information. Got a ton of photos? Instagram is an awesome way to draw people in with the visuals. Learn how to hashtag and you’ll draw even more folks in who may not have been aware of your organization and what it does.
It’s giving season. So give back to your donors by making it easy for them.