Now known as Google Business Profile (GBP), this is your easy way to get search engine love from Google. Many people overlook this valuable tool while some don’t even know what it is. In a nutshell this is your business listing within Google. This allows people to see the information about your business or service that you offer. I will answer some of the more common questions about your Google Business Profile.
Yes. It is a free listing service from Google. Most common search engines have a free listing service. It just takes a little footwork on your part to get it set-up but it’s easy
There are some great features you can utilize in your GBP.
It’s pretty easy to claim your profile. First thing you can do is see if it is available or if someone in your company has already claimed it. Go to Google and search for your business. If you have a claimed business, you will see it on the right hand side of the screen with some information in it. A claimed profile looks like what you see here in this example for my company GGC Digital. This is just the top part of the profile but it displays a host more information on the Google search screen if the information is filled out. If you have not claimed a profile, nothing will appear. Then you know it’s available for you to claim. You may also see a button or notice that says to “claim your business”.
To get started, it’s super simple. Go to https://business.google.com and click on “manage now”. From there it will walk you through the steps of filling in the basic information about your business. Google offers several ways to verify your business so you can pick which one works for you. If you choose to verify by postcard, it can take about 5 days to get that in the mail. It’s very easy to lose this little card in your junk mail so make sure you carefully look through everything. However, they now offer several instant and quicker ways to get this done. See methods of verification on the Google help center.
NOTE: Make sure you get everything right. Sometimes you will be required to re-verify if there is a major change like address location.
Believe it or not, that does happen. Many times a manager will claim a business location and then leave the company or just forget they did it. Google knows this is common and provides a way for you to fix this. Here are the steps to get access:
Now it’s a waiting game. After 3 days if you don’t hear back, then log into Google my Business and walk through the steps to claim it or verify it. Read more on Google about claiming or changing ownership of a listing.
We encourage everyone to claim their business whether you have a website or not. It’s so important for many reasons. It’s not hard to set-up and not hard to manage. If you need help setting this up or if you’d like someone to take over posting for you or managing reviews, our team can help. You can reach out to us online and we can talk about your options.