{"id":3194,"date":"2017-03-15T22:26:16","date_gmt":"2017-03-15T22:26:16","guid":{"rendered":"https:\/\/ggcdigital.com\/?p=3194"},"modified":"2022-07-15T19:44:45","modified_gmt":"2022-07-15T19:44:45","slug":"start-email-newsletter","status":"publish","type":"post","link":"https:\/\/ggcdigital.com\/start-email-newsletter\/","title":{"rendered":"Should you start an email newsletter?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3194\" class=\"elementor elementor-3194\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93dd46e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93dd46e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b1f7884\" data-id=\"5b1f7884\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbc3e4b elementor-widget elementor-widget-heading\" data-id=\"fbc3e4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Should you start an email newsletter?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad44eaf elementor-widget elementor-widget-text-editor\" data-id=\"6ad44eaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tI\u2019m a firm believer that just because you can, doesn\u2019t mean you should. But what about collecting email address in order to send out an email&nbsp;newsletter? Some people wonder if this is really valuable or worth the time. So let me ask this:\n<h2>Are you passionate about your organization or business?<\/h2>\nThat\u2019s what you have to ask yourself. If you have passion or a love for what you do, then you should have a wealth of information to share. An e-newsletter is a very valuable way to do that. Coming from a non-profit perspective, for sure, the answer is YES and here\u2019s why:\n\n<b>Education<\/b>\n\nWhen people go to your website, they are interested in learning more about your organization. As a non-profit, the core way you connect to people is by educating them on what you do. It generally starts with folks visiting your website and getting a feel for the organization. So a strong, well-designed site is what is going to introduce them to you, it\u2019s going to entice them to learn more. Once they\u2019ve been hooked and connected emotionally, giving them an opportunity to stay informed about what you do and where you\u2019re going is the next step. Setting up an e-newsletter about what\u2019s going on with your organization is an easy and painless step.\n\n<b>Fundraising<\/b>\n\nAs an organization or even a business owner, raising money is an on-going and long term goal for everyone. Having an e-newsletter will give you a way to reach out to donors in a creative and non-threatening way. E-newsletters are an opt-in choice individuals make which means they want to learn, they want to know. Adding a clear call to action to \u201cget involved\u201d or \u201cdonate now\u201d with the creative pieces of content in your email can be done in a way that\u2019s not overbearing. Highlighting an upcoming fundraiser or event is another way you can do that as well.\n\n<b>Passion<\/b>\n\nIn order to educate and attract donors, you\u2019ve got to create emotional engagement and passion. In the beginning I asked if you were passionate about what you do. In the end, it begins there. You create it by crafting your message in a way that tugs at the heart strings. When you stir the passion within someone about your organization, they\u2019re going to talk about you, they\u2019re going to tell their friends, they\u2019re going to contribute, they\u2019re going to volunteer and so on. The possibilities are endless. So that emotional connection has to be made and when someone signs up, they\u2019re there. It\u2019s up to you to keep the fire and excitement going.\n\nIn the next blog post I\u2019ll talk about how to strategize your messaging for your e-newsletter.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Should you start an email newsletter? I\u2019m a firm believer that just because you can, doesn\u2019t mean you should. But what about collecting email address in order to send out an email&nbsp;newsletter? Some people wonder if this is really valuable or worth the time. So let me ask this: Are you passionate about your organization [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[28,29],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ggcdigital.com\/wp-content\/uploads\/2017\/03\/should-you-start-email-newsletter-1.jpg?fit=1000%2C667&ssl=1","_links":{"self":[{"href":"https:\/\/ggcdigital.com\/wp-json\/wp\/v2\/posts\/3194"}],"collection":[{"href":"https:\/\/ggcdigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ggcdigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ggcdigital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ggcdigital.com\/wp-json\/wp\/v2\/comments?post=3194"}],"version-history":[{"count":4,"href":"https:\/\/ggcdigital.com\/wp-json\/wp\/v2\/posts\/3194\/revisions"}],"predecessor-version":[{"id":5044,"href":"https:\/\/ggcdigital.com\/wp-json\/wp\/v2\/posts\/3194\/revisions\/5044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ggcdigital.com\/wp-json\/wp\/v2\/media\/3551"}],"wp:attachment":[{"href":"https:\/\/ggcdigital.com\/wp-json\/wp\/v2\/media?parent=3194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ggcdigital.com\/wp-json\/wp\/v2\/categories?post=3194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ggcdigital.com\/wp-json\/wp\/v2\/tags?post=3194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}