As a marketing director for an international organization, you are sometimes challenged with trying to communicate with an international audience. We take for granted how easy it is to reach someone while living in the United States – but what about everywhere else? You have to take in consideration many things when you are focusing on an international market. I recently wrote a post on LinkedIn about using a tool called WhatsApp to reach an international audience. You can read more about it here:

http://bit.ly/whatsapp-for-marketing